Independent concept redesign / Restaurant
Two Miami neighborhoods, one Japanese–Peruvian table. The concept connects the choice of location with the dining room, the menu, and an invitation to visit.
The opportunity
The public site already brings together Nikkei cuisine, two locations, menus, reservations, and private dining. The concept turns that material into a location-led journey, with an editorial rhythm that carries the atmosphere from the dining room to the dishes. These are design hypotheses, not measured performance results.
The journey we designed
Start with Brickell or South Beach.
Question answered
“Which Paperfish am I visiting?”
Let the room, food, and Nikkei story introduce the restaurant.
Question answered
“What is the experience like?”
Browse meal types, categories, dishes, and drinks.
Question answered
“What will we order?”
Find reservations, directions, and private-dining inquiries.
Question answered
“How do we make a plan?”
Screen by screen
Compare the original website on the left with the Sparza redesign on the right. Complete sections show both dining rooms, the food and drinks, menu browsing, private dining, and the path to a visit.
The public homepage starts with a rotating banner and puts location choices in the navigation. The concept makes Brickell and South Beach the first decision, then opens a restaurant-specific view with a direct menu path.
Before / Original website
After / Sparza redesign
The public introduction describes the Japanese and Peruvian influences in a long centered text block. The concept introduces that story in a shorter editorial layout, then lets dishes and drinks carry the next part of the journey.
Before / Original website
After / Sparza redesign
The public site separates menu selection from long dish lists on individual pages. The concept brings meal tabs, dish categories, ingredient search, descriptions, and prices into one restaurant-specific menu.
Before / Original website
After / Sparza redesign
The public homepage introduces private dining with a short message. The concept gives gatherings their own opening, pairs the invitation with the dining room, and offers a visible inquiry path.
Before / Original website
After / Sparza redesign
The public footer lists contact details for both restaurants. The concept gives the chosen location a dedicated visit page, with the address, phone, reservations, menu, directions, and online ordering beside the room.
Before / Original website
After / Sparza redesign
More restaurant work
Continue through the next four projects in the restaurant collection.
Argentine dining & locations
Five restaurants, one Argentine spirit. A clear path from choosing a location to its menu and a table.
Independent concept redesign
Japanese–Latin dining & locations
Japanese craft and Latin flavor, with expressive food, a browsable menu, and four South Florida locations.
Independent concept redesign
Venezuelan dining & Doral
A sunlit dining room, Venezuelan roots, and a clear path from the menu to a table in Doral.
Independent concept redesign
City discovery & all-day dining
Two cities, one Latin soul. A visual path from Las Vegas or Miami to the right restaurant, menu, and table.
Independent concept redesignSelf-initiated concepts, not commissioned by or affiliated with the restaurants shown.
View all restaurant work