Independent concept redesign / Restaurant

Novecento.

Five South Florida restaurants, one Argentine soul. This concept starts with choosing a location, then gives each dining room a clear path to its menu, reservations, and visit details.

Type
Independent concept
Scope
Strategy, UX & visual design
Output
Responsive websiteView the live concept
Play the opening animation / Recorded from the live Sparza concept

The opportunity

One name. Five places to pull up a chair.

Novecento’s public site covers menus, locations, promotions, reservations, and private dining. The concept makes the location choice immediate and then lets the selected restaurant lead, using its own dining room, menu, and practical details. These are design hypotheses, not measured performance results.

The journey we designed

From five locations to one table.

  1. 01

    Choose

    The opening presents all five South Florida restaurants together.

    Question answered
    “Where am I going?”

  2. 02

    Discover

    The selected restaurant opens with its own room and invitation.

    Question answered
    “What is it like there?”

  3. 03

    Explore

    A dedicated menu page organizes dishes by meal and category.

    Question answered
    “What can I order?”

  4. 04

    Visit

    Address, hours, directions, and reservations sit together.

    Question answered
    “How do I get a table?”

Screen by screen

The same restaurants, a clearer way in.

Four comparisons follow the public site and the redesign from location selection through Brickell’s menu and visit details. Original website on the left. Sparza redesign on the right, with complete sections and additional views.

01 / Opening

Let guests choose their table first.

The public homepage leads with a rotating anniversary and promotion banner while locations live in navigation menus. The concept opens on a shared table photograph and makes all five restaurants the first decision.

Before / Original website

Public Novecento homepage with a red navigation bar and anniversary promotion over food photography
Current public homepageCaptured September 28, 2026

After / Sparza redesign

Novecento concept opening with five South Florida location choices over an overhead table photograph
Proposed location selectionIndependent concept
02 / Brickell

Give one restaurant its own character.

Both pages use a view of the Brickell dining room. The concept pairs that setting with a more personal invitation, and keeps menu and reservation paths close to the opening.

Before / Original website

Public Novecento Brickell page with a red navigation bar and large BRICKELL title over the dining room
Current public Brickell pageCaptured September 28, 2026

After / Sparza redesign

Novecento redesign showing the complete brickell opening section
Brickell openingSparza redesign
Novecento redesign showing the complete restaurant introduction section
Restaurant introductionSparza redesign
Novecento redesign showing the complete gatherings section
GatheringsSparza redesign
03 / Menu

Make the meal easier to explore.

The public Brickell page places menus in a set of tabs and dense categories. The concept gives Brickell a dedicated menu page with clear meal tabs, section navigation, dish descriptions, and prices.

Before / Original website

Public Brickell main menu showing tab choices and the start of the printed menu layout
Current public Brickell menuCaptured September 28, 2026

After / Sparza redesign

Novecento redesign showing the complete menu discovery section
Menu discoverySparza redesign
Novecento redesign showing the complete food discovery section
Food discoverySparza redesign
Novecento redesign showing the complete offers and occasions section
Offers and occasionsSparza redesign
04 / Visit

Put the practical details beside the invitation.

The public page spreads hours, map, address, and parking details across two columns. The concept brings those details together with directions and a reservation action for Brickell.

Before / Original website

Public Brickell visit details with hours, a map, address, and parking information
Current public Brickell informationCaptured September 28, 2026

After / Sparza redesign

Novecento redesign showing the complete visit details section
Visit detailsSparza redesign

Explore the full Novecento concept

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Self-initiated concepts, not commissioned by or affiliated with the restaurants shown.

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