Service 04
Campaigns & Content
Art direction and production for launches that need to travel.
In short
Sparza art-directs and produces campaigns built to survive the channels they actually run in — not just the hero shot. We write in the vocabulary your audience uses, design for the smallest and worst-lit placement first, and hand over a kit your team can extend for the next launch.
You probably need this if
- Your launches look good in the deck and unremarkable in the feed.
- Every campaign starts from scratch because nothing from the last one was reusable.
- Copy reads like it was written by the company rather than to a person.
- The work stops at the hero asset and falls apart at the twentieth crop.
What’s included
- Campaign strategy. The single idea, who it is aimed at, and what it needs to make someone do.
- Art direction. A visual approach that holds across every placement it has to run in.
- Copy. Written in the language your audience actually uses, including the objections.
- Production. Photography, motion, and asset delivery, managed end to end.
- Reusable kit. Templates and rules so the next launch does not start from zero.
How the work runs
Brief and insight
What the campaign has to achieve, for whom, and what evidence supports the claim.
Direction
Two campaign routes taken far enough to judge, presented in the placements they will actually run in.
Production
Shoot, design, and build out the full asset set against the chosen route.
Delivery
Final assets, templates, and a rollout plan sequenced by channel.
What you get
- Campaign platform and written strategy
- Art direction and master assets
- Copy for every placement
- Full production asset set, sized per channel
- Reusable templates and social system
- Rollout plan and measurement recommendations
Related work
Common questions
Do you handle photography and video production?
Yes. We art-direct and produce, working with photographers and motion specialists we have used before. Production costs sit outside the design fee and are quoted transparently.
Can you work to an existing brand?
Often that is exactly the job — a strong identity that has never been pushed into campaign work. We work within your guidelines and flag where they constrain the idea.
How small a campaign will you take?
A single well-argued launch is a reasonable engagement. We would rather do one thing properly than spread thin across a quarter.
Start here
Every engagement starts with a 45-minute call and a short written proposal covering scope, price, and dates. Tell us what you’re building, or compare plans first.