https://sparza.co/blog.html Notes on brand, product, and build from an independent design studio in Lisbon. en Wed, 29 Jul 2026 00:00:00 +0000 https://sparza.co/blog-how-long-a-rebrand-takes.html https://sparza.co/blog-how-long-a-rebrand-takes.html Wed, 29 Jul 2026 00:00:00 +0000 Strategy Tomás Reis Six to eight weeks for the identity. Longer if approvals are slow. Here is where the time goes. https://sparza.co/blog-what-a-design-project-costs.html https://sparza.co/blog-what-a-design-project-costs.html Wed, 22 Jul 2026 00:00:00 +0000 Pricing Mariana Costa Nobody likes publishing prices. Here is what the work costs and what moves the number. https://sparza.co/blog-naming-a-company.html https://sparza.co/blog-naming-a-company.html Wed, 15 Jul 2026 00:00:00 +0000 Branding Mariana Costa Most naming advice is about being clever. The hard parts are legal and practical. https://sparza.co/blog-how-to-write-a-design-brief.html https://sparza.co/blog-how-to-write-a-design-brief.html Wed, 08 Jul 2026 00:00:00 +0000 Strategy Tomás Reis A good brief fits on one page. Here is what belongs on it. https://sparza.co/blog-why-your-website-is-slow.html https://sparza.co/blog-why-your-website-is-slow.html Thu, 25 Jun 2026 00:00:00 +0000 Build Duarte Pinto It is almost always images and fonts. Here is how to check, and what to do about it. https://sparza.co/blog-why-interface-work-starts-as-an-argument.html https://sparza.co/blog-why-interface-work-starts-as-an-argument.html Wed, 17 Jun 2026 00:00:00 +0000 Design Inês Almeida Before we draw anything, we write down what a screen is for. It sounds slow. It saves months. https://sparza.co/blog-what-is-a-design-system.html https://sparza.co/blog-what-is-a-design-system.html Wed, 10 Jun 2026 00:00:00 +0000 Design Duarte Pinto Not a style guide. Not a folder of files. Here is the actual thing. https://sparza.co/blog-identity-systems-that-survive-product-teams.html https://sparza.co/blog-identity-systems-that-survive-product-teams.html Tue, 02 Jun 2026 00:00:00 +0000 Branding Mariana Costa Brand books die in downloads folders. Here is what to hand over instead. https://sparza.co/blog-the-website-is-not-the-deliverable.html https://sparza.co/blog-the-website-is-not-the-deliverable.html Thu, 21 May 2026 00:00:00 +0000 Build Duarte Pinto Launch day feels like the end. It is closer to the start. https://sparza.co/blog-choosing-a-design-studio.html https://sparza.co/blog-choosing-a-design-studio.html Tue, 12 May 2026 00:00:00 +0000 Studio Mariana Costa Portfolios all look good. These questions tell you more. https://sparza.co/blog-do-you-need-a-rebrand.html https://sparza.co/blog-do-you-need-a-rebrand.html Tue, 05 May 2026 00:00:00 +0000 Branding Mariana Costa Being bored of your logo is not a reason. Here are the reasons that are. https://sparza.co/blog-positioning-is-a-subtraction-exercise.html https://sparza.co/blog-positioning-is-a-subtraction-exercise.html Wed, 29 Apr 2026 00:00:00 +0000 Strategy Tomás Reis The hard part is not finding what to say. It is agreeing what to stop saying. https://sparza.co/blog-why-we-stayed-at-nine-people.html https://sparza.co/blog-why-we-stayed-at-nine-people.html Fri, 10 Apr 2026 00:00:00 +0000 Studio Mariana Costa Growing was the default. Staying small was the decision. https://sparza.co/blog-accessibility-is-not-a-checklist.html https://sparza.co/blog-accessibility-is-not-a-checklist.html Fri, 20 Mar 2026 00:00:00 +0000 Design Inês Almeida Passing an audit and being usable are two different things. Here is the gap. https://sparza.co/blog-how-to-give-design-feedback.html https://sparza.co/blog-how-to-give-design-feedback.html Tue, 24 Feb 2026 00:00:00 +0000 Studio Inês Almeida Say what is wrong, not how to fix it. That one change makes feedback far more useful.